Dakota Johnson has officially been announced as the newest face of Calvin Klein.
Calvin Klein released a teaser for their upcoming campaign with Dakota Johnson as the face of the brand on Instagram on Sunday, March 8. The following day, by the 9th, Dakota Johnson was officially announced as the face of Calvin Klein, and the images and videos of the campaign are currently going viral across social media platforms, with the entire collection being featured on the brand’s official Instagram account.
The images from the brand’s spring campaign, featuring their denim and underwear collections, are particularly popular among users, with one user calling it one of the strongest campaigns the brand has released in a while and calling Dakota Johnson the perfect face for Calvin Klein.
Later on Wednesday, March 11, Johnson’s personal trainer, Megan Roup, took to Instagram and shared some of the workout routines that she used for the 36-year-old actress’s Calvin Klein campaign with Gordon von Steiner.
Train like Johnson with The Sculpt Society
“So many people believe you need an intense or extreme fitness routine before a campaign shoot, but I’m showing again and again that this simply isn’t necessary to achieve results like these,” Roup said in her reel.
The fitness instructor, who has previously worked with famous models like Miranda Kerr and Molly Sims, went on to explain how she prepared Johnson for the campaign with only a few weeks of training.
“We followed a structured plan through The Sculpt Society and trained four to six days a week. We did a mix of in-person workouts and workouts through our fitness app, and workouts never lasted longer than 45 minutes, with one or two rest days each week.”
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The Sculpt Society is a fitness program that offers workouts that increase heart rate through short cardio sessions without causing a significant increase in cortisol levels. Roup’s objective while training Johnson was to ensure that the actress developed lean muscles while feeling confident and strong.
She said that the workouts with Johnson focused on developing lean muscles while keeping the actress’s heart rate low through functional movements and mobility exercises. Some of the workouts that Roup said she did with Johnson included curtsy squats, lunges, planks, and bridges, with a lot of emphasis on glute workouts with ankle weights, Pilates balls, resistance bands, and sliders.
Roup said that many of her workouts are focused on strengthening the deep core, which is a major contributor to results.
Nothing gets between Dakota Johnson and her Calvin Klein ensembles, except maybe more of Calvin Klein. The actress is part of the fashion brand’s latest campaign for its denim and underwear line.
The photos, which were shot by photographer Gordon Von Steiner at a house in Topanga, California, show Johnson lounging around the house. Johnson spoke about her experience during a phone interview that took place recently. Johnson described her time during the photoshoot as relaxed and playful.
Johnson mentioned that there was music playing during the photoshoot, everyone was having a lot of fun, and that most of her time was spent walking around while basically wearing very little clothing. Johnson jokingly mentioned that as a result of this, most of the crew during the photoshoot tried to avoid eye contact with her while filming the campaign.
In the photos, Dakota Johnson is shown wearing two different pairs of jeans, and nothing else. She mentioned that her style is mostly about loose-fitting jeans that can easily define an outfit.
Johnson said that loose-fitting jeans are great as they can be paired well with a nice top and that if she wants to make a bold impression during her daily activities, she prefers to wear high-waisted jeans that are a bit more fitted. Johnson mentioned that at other times, it is simply a matter of feeling a particular way on a particular day, a feeling that most women can identify with.
While Johnson clearly has a penchant for denim, she does not adhere to the popular belief that jeans should never be washed and should be frozen instead to get rid of bacteria. She said with a chuckle, “I think it’s just gross, so I would never do that. And I don’t think it would even work, anyway, with most freezers.”
She said that while she is a cleanliness enthusiast, she has no qualms about washing her jeans regularly. She said with a chuckle, “In fact, I would happily chuck them in the washing machine and the dryer as many times as I need to.” She said that one of the fun parts of washing jeans is reshaping them after washing.
In the case of underwear, Johnson said that she likes a mix of comfort and minimalism, especially if she is wearing something from Calvin Klein. She said that her current favorite is the boy short underwear from the fashion brand, as it is comfortable enough for sleeping and for moving around the house while she is getting ready in the morning.
When she gets home, especially if it is a hot day, she likes to wear nothing but her underwear, and that it feels very comfortable and natural for her.
However, Johnson mentioned that sometimes she likes to wear very light underwear as well. She said with a chuckle, “I like very minimal underwear, like, as minimal as it can get, almost like nothing is even there.”
When it comes to the commercial, she stated “I think it’s just been really fun for me, actually, this campaign with Calvin Klein. I think it’s just been the perfect match for me, like, it’s like it was made for me, and it’s got all the boxes that I need for a fashion collaboration.”
